I put together a progression of 60 days of my page reads in Kindle Unlimited showing good growth from 2019-2024. I stuck with the same date range each year, Sept 1 to Nov 29. Pretty happy with what I found.
Data Notes:
— I rescaled the default vertical axis for the graphs to be comparable year over year.
— I was advertising my first book pretty heavily the first year (2019) which I assume is why the numbers were stronger than 2020.
— I had a BookBub promotion for Kenai in late October 2024 which shows up on the final slide.
I’ve been doing a monthly review of my finances as what I think of as a middle-range indie author – more successful than some, far less successful than others. See here for my thoughts on the developmental stages of an indie author career.
November revenues
Here are my KU page reads:
The teal here is Kenai, for which I ran a recent BookBub promo. More on that later. That’s a very good month for me.
And here are my sales:
Yellow here is the tail end of the Kenai BookBub, while teal is a free promo for The Glorious and Epic Tale of Lady Isovar. For both, I stacked a bunch of promo newsletter sites. So, most of those are free books, and this isn’t very helpful other than to see what the shape of an advertised free promo is. If you’re curious about that, this graph of the last 90 days shows how much more intense the downloads are for a BookBub vs. just FreeBooksy and other promo sites.
On this, Kenai (via BookBub) is the teal, and TG&ETOLI (via Freebooksy and a few others) is yellow.
If it’s a financial picture, though, the paid sales are more important. Here they are:
In terms of total revenue, I took in nearly $1000 as follows:
This total is overwhelmingly ebooks – I made $972 off ebooks, $10 off paperbacks. It is also largely from Kindle Unlimited, at $733 from KU, $250 from sales. That’s 75% of my revenue here from KU, which is more than usual, but I think that’s probably from the read-through for Kenai after the promotion.
I also had a very good month (for me) for my audiobooks with 17 sales. I won’t get a financial report from that until later, so I don’t know how much revenue it will be, but it’s historically been small, about $3 a book, so maybe $50 if that holds.
I also sold one book via my new online bookstore, for a revenue of about $15, net after shipping and book cost of about $4.
November Expenses
On my monthly ledger, I have $1365.53 in expenses, which is more than I took in. However, $699 of that was for a year-long future advertising contract with a sci-fi website which wasn’t even set up this month. So, probably not fair to put that one in November set against these revenues. If we take that out, we’re left with $666.53 in expenses, which would leave November with a tidy profit of about $370. Neat!
However, that’s not really true, because some of what went on this month is from the BookBub for Kenai which was $523. The BookBub listing itself happened in late October, but all the impact was this month. There’s no question it has already made back its cost in KU page reads and sales of the book after the giveaway, and its impact isn’t entirely finished, as sales and reads of Kenai are still elevated relative to its pre-promotion levels. But, we should probably set that cost against this month’s revenues, especially because I didn’t count it last month. That gets us to a loss of about $150. Not terrible for revenues totalling $1039, but not profitable.
Other notes
I did a bunch of Facebook advertising in September, October, and November. That had a big impact on sales on the books advertised (mostly The Glorious and Epic Tale of Lady Isovar and my Inquisitors’ Guild series), but it didn’t make up its cost. You can actually see in the revenues and to a lesser extent the KU page reads graphs above when I turned it off, which was on November 15.
I always see an impact from Facebook ads, and I paid an artist to make a cool image for the Inquisitors’ Guild series. Here’s the ad, which is probably the best, most effective ad I’ve run. It had rotating text, so it wasn’t always with this text, and the format was different on phone vs. PC vs. tablet.
And here’s the TG&ETOLI ad, which got a comparable number of clicks but didn’t result in as may sales or page reads. It’s for a single book rather than the series, so that might have an effect, and it only has 50+ reviews as opposed to Flames Over Frosthelm’s 335.
I am happy that my ads get people to check out the book. That’s terrific, and it’s really neat seeing the sales and reviews come in. I wish that they generated more revenue than they cost. Having done this for five years, I’m closer to that point now than I’ve ever been, getting back maybe 80-90% of the advertising cost in revenues, but it’s still a net loss (except for the BookBub featured deals of all stripes). I’m not sure what will push it over the magical edge to profitability.
If it’s writing more books, I can do that, but it will take time.
If it’s getting better ad art and ad copy, I can work on that, although hiring artists is expensive.
If it’s finding better groups to show the ads to or better placements, that’s tricky. The Facebook ad interface is nightmarish and glitchy, and I have had a lot of trouble figuring out the best strategies there.
There’s another possibility, one that I’m toying with, but I’m not sure if it’s real or not. It could be that I just need to get my books seen enough that people read them and like them and review them and discuss them. If that’s the case, then this advertising money is worthwhile even if it is a net loss in terms of revenue, because it is getting me more eyeballs and more ratings and reviews. It could be that spending this advertising money at a loss is me blowing on the embers of my book sales, and it will take a goodly amount of blowing and care to get the books to catch fire and take off.
That’s a seductive thought, though, and maybe a wrong one. If I’m wrong, then advertising more will just keep losing me money, and I’ll be stupid. But I think I’ll keep trying Facebook ads and other pathways. It may be I just have to blow $10,000 or $20,000 to get to a more voluminous and more sustainable business model. If that’s true, it sucks, but it’s not unique to indie publishing – tons of new business operate that way, from burrito shops to car detailers to ecommerce.
The big picture
This year is shaping up to be another good one, like last year, thanks again mostly to the few BookBub featured deals I’ve landed.
Here’s how this year is looking with most of it done. You can see the two big free BookBub giveaways dwarfing whatever else I’m doing, except for the $2000 or so I dropped on Facebook advertising in late September to mid November. Teal here is What Grows From the Dead, while yellow is Kenai.
The KU pages picture is similar, and even more stark. The BookBubs really feed that KU revenue a lot. Interestingly, the Facebook advertising produces more sales.
Finally, here’s my five-year showing since my first release in June 2019. Closing in on two million pages read, which I may reach this year, and revenues growing year over year.
I’ve come up with a (likely imperfect and non-universal) set of stages in the development of an indie author. Here it is:
I’ve been at this five years, and I think I’m probably at the Crossroads stage. A lot of activity under my belt, consistent page reads, nine books out, but not yet making a profit at this (not nearly so).
I’m doing a summary of my October book business. That turns out to be a tricky month to calculate precisely. I’ll start with the basics and then get into the complications.
Basics
Sales
The total orders graph is stupid, because I had a BookBub fueled giveaway for Kenai in the last couple days of the month which wipes everything else out on the graph.
If you take out those zero-revenue giveaway books, I still have pretty robust sales through Amazon:
The top sellers by far were my fantasy books, with the other four books (sci fi and thriller) making up only 38 of the sales. The peak around October 10-11 is artificial – about 70 of those are free books I gave away as prizes as part of the Indie Fantasy Addicts Summer Reading Challenge (see discussion below).
Page Reads
74K is a lot of pages for Kindle Unlimited for me – a very good month. The top books were What Grows From the Dead and Flames Over Frosthelm at about 18K each, the Inquisitors’ Guild box set at about 13.5K, and Lady Isovar at 7K. All of those were books I advertised at various points, and I think the advertising (mostly on Facebook) helped them find readers. You can see a bit of a spike in dark blue on October 31 – that’s the echo (in page reads) of Kenai rocketing to the top of the Amazon rankings during the massive giveaway (14K books given away so far). That should persist into November if it follows the pattern of past promos I’ve done.
Income
Item
Sales
Value
Amazon Paperbacks
14
$31.08
Ebooks
234
$557.26
Audiobooks
48
$115.90 (estimated)
Web shop paperbacks
11
$144.57
Total Book Sales
307
$848.81
KU page reads
74107
$337.08
Total revenue with KU
$1,185.89
And here are my monthly expenses, at least the ones that relate to this month’s sales:
Expenses
Type
Expense
Advertising
$1,131.44
IFA free book prize codes
$323.76
Web shop book shipping
$25.32
Cost of paperbacks & reviewer copies
$101.68
Overseas IFA prize shipping
$50.65
Total
$1,632.85
Summary
OK, that’s a loss of about $450 with these numbers. Not great. However, some of that is because I ended up sending a lot of free books as prizes for the Indie Fantasy Addicts Summer Reading Challenge. That event is about $200 of my losses this month – a marketing expense that may pay off later as reviews and word-of-mouth comes in, and not something that happens every month.
One thing I tried deliberately this month is doing some Facebook advertising, something I haven’t done much of this year. It always has a response, but in the past, it’s rarely made back its cost, sometimes only a depressing fraction of its cost. I was closer to break-even this time, but I’m not there yet. I will probably slow that down in November, although it’s been gratifying seeing the (much) increased sales and page reads and reviews come in.
Complications
I said there were some complications, and boy are there. Here are some, just to give a fuller picture of what expenses I run more broadly:
Audiobook revenue estimates: I’m not sure I have that right. This has been the biggest month for Audiobook sales I think I ever had, not for any reason I can explain. Most of the sales are not the new Kenai audiobook – it’s mostly Daros and Flames Over Frosthelm which have been out for a long time. I did the estimate here based on the average revenue per book from October 2021-May 2024, which is only a couple dollars. That might be low, though, because a lot of those “sales” were actually free reviewer codes, and I didn’t give out any free codes for the older books this month. I won’t know the truth of it until ACX releases October revenue numbers, which probably won’t be until December.
IFA reading group prizes: I took part in the Indie Fantasy Addicts Summer Reading Challenge this year (check out their Facebook group). I was on a reading team, but I also participated as a sponsoring author, which means I got to send out my books as prizes to the winners of the summer challenge. I also put some of my books up as unlimited prizes, and a LOT of people chose them. Because nearly all my books are in KU, I’m supposed to be Amazon-exclusive for such things, which means when I give books away, I’m supposed to buy redemption codes for other people. This is only possible to do for the Amazon you’re local to (in my case US Amazon), but I tried to do it for all the winners who could take part. That was a lot of books this time, and it cost me the full price of the book, so I ended up spending about $435 on all the codes. However (even more complicated!) – (1) not everybody redeems the codes, so I can return the unused ones after a couple months, and (2) I get royalties for the redeemed codes, so I make back about $2.80 out of the $3.99 + $0.27 tax I spend on my own books. With 76 copies redeemed so far (out of 102 bought), that means I spent $323.76 but got $212.27 of that back in royalties. That’s included (both as books and dollars) in the tables above.
Other IFA prizes: The IFA SRC also included two paperbacks which I shipped internationally. That’s about $6.40 per book (which I spent months ago to build up my home supply) and about $25 in shipping for each of two overseas deliveries. I also gave away four audiobooks, but I could do that with reviewer codes from ACX with no additional cost to me.
Audiobook: In October, I started an audiobook project for What Grows From the Dead, so there’s another $700 there to get the narrator the first half of his money. I didn’t count that in this month’s expenses, because it’s a future project. I’ll certainly count it in my annual reckoning, although I’m sort of feeling like the audiobooks I do (three now, with a fourth on the way) are so far from making their costs back, and so slow to do so, that I’m doing them more for fun with extra cash than I am to make money. If I were making the decision strictly on profit/loss concerns, I wouldn’t do the audiobooks, at least not after the first one which took so long to recover. Alternatively, I’d do them with revenue-sharing only, but I don’t feel comfortable having the narrators do a bunch of uncompensated work for me, or I could self-narrate. But I’d rather have quality audiobooks out there. Maybe someday when I hit it big, they’ll make their costs back, but it’s a losing proposition now.
Restocking my web shop supply: I have been selling from my home supply both over my web shop (recently revamped), with books for reviewers, and at in-person events like Crash City Con. I have another couple events lined up soon, and I was running low on some of my books, so I spent another $368 restocking my home supply, which is about 120 books when fully stocked. I didn’t count that in this month’s expenses, although I’ll include it in my end-of-year, because it’s not really a monthly expense. I did count the cost (in bulk) of the paperbacks I sent out this month to customers and reviewers (about $6.35 per book) for this month’s expenses.
My end-of-month BookBub promo: I am in the middle of a giveaway for Kenai via BookBub and other stacked promos. That’s having a big impact, but nearly all of the revenues will probably be in November, so even though I paid for all of it in September and October, I’m leaving that $701 or so out of this month’s expense summary.
Expenses for next month’s free promo: I scheduled a free promo for The Glorious and Epic Tale of Lady Isovar for November. It’s not a BookBub one, so it’s a lot cheaper, but there are still a couple hundred dollars of expenses there. I’ll put them in the November summary (and the end-of-year reckoning also).
I’ve done a bunch of these contests now (four SPFBOs, two SPSFCs, three BBNYAs, a SFINCS, and some others), and one thing I know as a participant is that it’s fun seeing your book progress through the competition, and it’s also nice to know what’s going on at any given time. In that spirit, I thought I’d give a little bit of info on our judging process and then an intro to the sixteen books I’ll be sampling for the first part of the SPSFC.
Judging Process
I’m on the Peripheral Prospectors team. The homepage for our team is here, including author bios and a whole bunch of other information from our team lead, Athena, at OneReadingNurse.com. That’s where our official announcements and progress will be, so that’s the place to bookmark, although I’ll be posting my own updates and reviews here.
Not all judging teams do things the same way, but I’ll let you know what we’re doing with ours. Our total allotment is 31 books. This is our team “scout list” from which we’ll pick our full reads and quarter- and semifinalists.
We’ve divided the allotment roughly in half, with our six judges spit up between the halves. My three judge sub-team is each reading the opening parts of our half, so there are multpile eyes on each book as we work towards choosing which books we’ll carry onwards and all do a full read from all six of us (those will be our quarterfinalists). When we get to that point, I’ll review those full reads here, but not all of the Prospectors may choose to do a public review at that point.
There’s no set number of full reads/quarterfinalists that we’re looking for, but it definitely won’t be all sixteen, so a fair number of books will be cut at this first scouting stage based on consensus of our three-judge working group. Judges may decide to complete a full read and write a review even at the scout stage, but that’s up to each of us individually and is not required (and usually not very common).
My Sixteen
Here are the sixteen books in my half of the 31. I’ll be reading the openings of each and recommending some to go on to the full-read quarterfinalist stage along with my two other judges in the sub-team. I’ve included some preliminary impressions just for fun, although none of my comments are based on actual reading, so they don’t mean anything. Think of it as a sportscaster sizing up the athletes prior to the competition – mostly fluff, but hopefully fun. I will sometimes mention number of reviews on Amazon or Goodreads from a quick scan, but I’m not reading any of those external reviews so as not to spoil anything or color my opinions.
Blurb: Meet Lisa Hudson, a dedicated journalism student, on a beautiful, spring morning in Pittsburgh that proves to be the last ordinary day of her life. As she struggles to survive in a new reality, forged from catastrophe, Lisa confronts its mysteries and dangers with the aid of intriguing and unlikely companions. For her, the world will never be the same. For you, the journey is just beginning. Michael Shotter is a lifelong resident of Pittsburgh, Pennsylvania. As a lover of science, fiction, and fantasy, his works aim to push beyond the boundaries of traditional genre fiction into new and exciting realms born from literary craftsmanship. “309” represents his most ambitious effort to date and is sure to thrill fans of both science fiction and high adventure.
Dave’s notes: An enigmatic cover, title, and blurb mean I don’t know much going into this one, although it looks like Lisa’s going to have at least one very bad day. The book has a solid number of positive ratings on Amazon and Goodreads. Looks like Michael’s got a few other books and short fiction out.
Blurb: Kara is an outcast. A freak. A non-telepath. The only person to ever show her any kindness − Caethiid, is dead. Ever since the state informed her of Caethiid’s death, Kara’s life has been bleak, consisting of a tedious job, a small book collection and the painful memories of a love that never was. But Kara also harbours a dark secret. Within her is a terrible power, one that’s manifested in times of great danger, with devastating consequences. When Caethiid miraculously reappears, Kara’s joy is short-lived. From across the galaxy, Caethiid has been listening to Kara’s thoughts. He knows her secret and he wants to use her power to overthrow the state. Kara finds herself trapped in his twisted game of psychological manipulation. As Caethiid’s ruthless nature is revealed, Kara realises the man she once knew may no longer exist. With Caethiid’s grip tightening, Kara begins to wonder whether she can trust her own mind, or whether everything she thought she knew was part of his plan all along.
Dave’s notes: Ah, a seemingly mundane person in a world where everyone else has power – a great trope ripe with cool potential for story greatness. Kara also seems to have swiped right when she should have swiped left, big time. I can’t tell from the cover or blurb if we’re on Earth or elsewhere or what time period we’re in, although “across the galaxy” suggests a broad scope and space travel. A solid number of good reviews on Amazon. This looks like the author’s first published work.
Blurb: When Badger succeeded his father, Red Skin, as Keeper Base Leader, he was well prepared, raised to handle anything the enemy threw at him. He was the best killer and the most respected tactician. He knew Red Skin’s Laws like he wrote them himself. Most importantly, he was always calm, no matter how frenzied the combat. These were only some of the reasons why he still had all his original parts. Trinity would die for him. Korry would follow him without question. They were Keepers. They fought, they killed, they lived to kill another day, even when it meant bugging out to another Base … and another. That was life when life was war. They knew nothing else. But even war cannot last forever, regardless of the infallible truth of Red Skin’s Law #35: “Under conditions of peace, men attack themselves; thus, there never has been, and there never will be a time without war. It is the greatest, most perfect thing men can do.”
Dave’s notes: Definitely looks like hardcore military sci-fi here, maybe mixed with Spartan-style stoicism and philosophy and maybe cyberpunk-style bioware enhancement. Somebody should definitely get that guy on the cover a towel. Looks like this is a pretty new release without many reviews yet, although Kilpack has another couple of series and other books, some with competition awards.
Blurb: July 1969. Clive, Iowa, Earth. Sixteen-year-old Allie has a big decision to make: Watch the lunar landing with her mom in their run-down double-wide trailer or boost to the stars aboard a grumpy, sentient deep space exploration vehicle (DSEV-424) buried in her backyard for 5,000 years. Accompanied by Gem, a dead space captain, now a glitchy hologram, Allie stops on the moon and surprises Neil Armstrong and Buzz Aldrin aboard the Eagle lunar lander. (Neil never mentioned the encounter to Houston). With Gem as her guide, Allie survives her first space battle and drops Gem off at a military regrow center in the middle of a spaceport casino. The teen’s adventure lifts off at a military space academy, where she faces danger, makes friends, battles enemies, and discovers her own surprising abilities. Along with Rin, Sky, and Gem, Allie sets out on a mission to locate and defeat a rogue fleet led by Naomi, a mad-as-a-hatter warship, all while navigating the complexities of growing up and finding her place in the galaxy.
Dave’s notes: Hey, 1969 Iowa! That’s where and when I was born, although I missed the moon landing by one stupid month and also didn’t have (or at least never discovered) a 5,000-year-old ship in my backyard. We did have lots of walnuts, but they never took me to space. This book looks delightfully bonkers, with alt-history, coming of age, a dead holo-captain, and maybe even academy-style school tropes. This book is part of a series with a second one already released, and the author has six out in total. Not a ton of reviews on the others yet, but this one has a solid average so far.
Blurb: Hypatia is a companion child, a cyborg with the consciousness of a child, designed to help her non-verbal human sister, Alexandra, navigate the world. When a flash knocks out the power and a civil war erupts, the sisters are forced to travel through powerless cities and dangerous country roads in search of refuge on the eastern coast of the United States. Realizing that without access to a charging station it’s only a matter of time before her battery fails, Hypatia must deliver Alexandra to safety before it’s too late. Yet, as Hypatia and Alexandra encounter other companion children that have gone berserk, Hypatia begins to suspect the flash may have done more than just take out the power. Can Alexandra trust her sister, and is Hypatia exactly what she seems?
Dave’s notes: This one may win the “most things going on on the cover” prize, what with chromosomal tattoos, firearms, explosives, and a weird blue mandible thing. A companion child for nonverbal neurodivergent kids is a really interesting idea, and I like the tension of running out of juice along with zombie-ish aftermath vibes. This is a relatively recent release, and the author has one more also released in February of this year, so not a ton of external feedback on either as of yet.
Blurb: More than one hundred years have passed since the cataclysm. The year is 2197 and Earth’s surviving inhabitants now live in heavenly cities above the clouds, unwilling to descend back to the unstable surface. Helen is a lawyer whose life is seemingly perfect, complete with career, partner and plans for a family. But she soon discovers that it is all an illusion. A car accident turns her life in a different direction and she finds herself on the Earth’s surface, in a forested world utterly foreign to her. Is it true that Earth cannot sustain life? What if the truth was entirely different? What if there were survivors — and how would Helen return to her own world?
Dave’s notes: Huh. A post-apocalyptic Matrix-style future, maybe, and then a portal fantasy part? Interesting. I’m not sure I see all the layers here yet, but it’s definitely intriguing. Unlike nearly all of the other authors in this group, I have heard of Stjepan before, both from passing contact out there in the indie community and when he reviewed one of my books a couple years back. He’s a prolific author and poet with many books out, some in his native Croatian. This one is a 2018 release with 23 ratings.
Blurb: In an invasion turned all-out war against humanity, can three brothers save the world and discover what’s been hiding on Earth all along? Malcolm, Walker, and Calvin are three brothers living vastly different lives. Malcolm loves to party and be a jerk to his siblings, Walker is the front man for a band, and Calvin is just trying to survive being bullied while wrestling with his unrelenting anxiety. They never expected to become superheroes. Things change when the Ekronian Empire makes Earth their next target for conquest. Their leader, Reyin, will kill as many people as it takes to get the job done and make Earth like his home planet—a world where children become soldiers, the unemployed become slaves, and those who voice disagreement are cruelly silenced. But Reyin has come for more than that. He’s seeking the Eye of Destiny—an ancient artifact that could bend reality to his will. Unexpectedly armed by a clandestine organization with the only technology in the galaxy that can withstand the Ekronians, it’s up to Malcolm, Walker, and Calvin to stop him. Can they navigate life, high school, and their personal demons while working to save humanity? Or will their family fall apart along with the rest of the world?
Dave’s notes: An alien invasion of Earth by vile enslaving Ekronians? An ancient artifact of power? Cool beans. The blurb here diverges a little from the cover, at least to my eye, where the blurb reads Independence Day or Emperor Zurg and the cover reads teen drama or boy-band album cover. It will be interesting to see how the planetary invasion part mixes with the teen life coming-of-age part. Reminds me a little at first blush of John Christopher’s Tripod trilogy, which I loved as a pre-teen. This looks like a first book from the author (although a series is maybe promised if that’s what “chronicles” means). Not a ton of reviews yet, but what’s there is strong.
Blurb: What price would you pay to protect your country? When his city burned around him, Zacharias Eld swore on his life it would never happen again. Sworn in as the First Herald, there is no camera he cannot access, no idle chatter he cannot hear. No secrets he cannot unearth. But a break-in at a lab reveals the hole in the network he spent seven years to build. Worse, the evidence is contaminated, the suspects missing, and the innocent refuse to speak. Zach soon finds himself in a world he thought he had purged years ago, festering in the shadows he once scoured. As the layers of the conspiracy peel back, so too, does the safety of Zach those around him. Either Zach finds the culprit or he will witness the fall of the city he’d spent his life to protect.
Dave’s Notes: If I were running a cover contest in my little group, this would be a top contender. I love the composition and the vibe. This looks like it will have a lot of world-building going on to explain everything in the blurb and also all the powers (magical? sci-fi? innate or from a position with access?) that the main character seems to have. I’m not sure if he’s an administrator or gumshoe or something else. Interested to find out. A very recent release (August) with a few strong ratings.
Blurb: The Ghost Gun kills what it hits, its ghost bullets ensnaring the victim’s soul to their killer. Except nothing is that simple. Certainly not an apparently simple theft that leads detectives into a war between secret societies over artifacts which have been around for millennia, their origin unknown, their abilities inexplicable. Demoted to Vice due to departmental politics, Detective Cassie Kinsala sees an opportunity to restore her career path. But what looks like it might offer a decent arrest soon turns into a quagmire the law might not cover, and might not protect her from. Jimmy Bancroft used to be a cop. Working for the other side lets him avoid paperwork. Investigating rumours of a competitor moving in on his employer’s interests, he becomes entangled in a war between criminals and a secret society. And someone might be trying to set him up.
Dave’s Notes: Ooh, a gritty mystery with a supernatural weapon? Cool concept. Ensnaring souls to their killers sounds like a major bummer – I mean, it’s bad enough you’re being killed, and now you have to hang around with the guy who did it? What would you even have to talk about? The first in a six book series released mostly last year, there aren’t a lot of ratings to go on yet, so this one will remain an enigma for a while longer, at least until I crack it open.
Blurb: Governments have fallen. Corporations control the world. Now their eyes are on Mars. But Benjamin Drake is about to ruin everyone’s plans. Earth is no longer made up of countries and nations. Every bit of land has been privatized, and most of it is owned by five big corporations. Life is hard, and people are struggling. Crime is rampant, and they send serious offenders to Mars to help with the terraforming. Benjamin Drake is a happy-go-lucky truck driver (or hauler) with an uncomplicated life, hauling cargo around the world in his Hydrostar, until a run of bad decisions leaves him without work. Down on his luck and desperate for a contract, he makes a decision that he instantly regrets. As Drake gets caught in a tug of war between a mining mogul and the world’s most ruthless security force, he suddenly finds himself with a truck full of stolen cargo, and decisions need to be made. But who can he trust? After a big professional blunder, Lt. Lily Wells plots a way to get her career back on track as one of Penta Corporations’ top security officers. But when Wells ends up on a murder case, she uncovers something much bigger. One on the run and the other on the hunt, Drake and Wells cross paths, at odds and supposedly enemies. But could their alliance be the only way out alive? Set in the near-future, Hauler is the first book in the Benjamin Drake adventure series, filled with witty dialogue, flawed heroes, and plenty of bad decisions.
Dave’s notes: If this turns out to be a humble-trucker-takes-on-the-system-and-fights-for-justice thing, I will be down for it. The blurb sounds a little like the plot of those gloriously campy 80’s sci fi movies I loved. All it needs are space ninjas. At 206 ratings, this has way more than most of the others in this batch. The author has three other books listed on Amazon, although those have much lower review counts.
Blurb: There is no salvation among the stars… With every known planet, colony or settlement mostly ruined or completely destroyed, a desperate crew of humans onboard the starship Odyssey, hear rumours of a mythical phenomenon called the Horizon. This magical place on the edge of known space is believed to transport those who traverse it, back in time to the moment they were at their happiest. With only death, heartache and baron wastelands surrounding them, the crew head toward the Horizon. However to reach this phenomenon, they must cross the Expanse – a 30 day trip through entirely empty space. No light, no stars, no planets… nothing. At least that’s what they think.
Dave’s notes: Oooh, space horror vibes, especially if the fiery planet skull on the cover can be taken at (skinless) face value. Odyssey is maybe a bad name for a colony ship if I can suggest anything to the far-future protectors of humanity. Need some lit majors in your planning group, or you’re asking for trouble. I’m expecting slithery things pulling people into dark service access tunnels with sparking wires. This author is tremendously prolific with 44 titles listed on Amazon, although most of those books have no or few reviews. Maybe he’s finding his audience elsewhere, though.
Blurb: ENTER THE FUNGALVERSE. BEAT THE WINTER BLUES. Blade Runner, True Detective and District 9 meld with the weird worlds of Jeff VanderMeer, Philip K. Dick and China Miéville in Adrian M. Gibson’s hallucinatory, fungalpunk noir debut. Two years after a devastating defeat in the decade-long Spore War, the island nation of Hōppon and its capital city of Neo Kinoko are occupied by invading Coprinian forces. Its fungal citizens are in dire straits, wracked by food shortages, poverty and an influx of war refugees. Even worse, the corrupt occupiers exploit their power, hounding the native population. As a winter storm looms over the metropolis, NKPD homicide detective Henrietta Hofmann begrudgingly partners up with mushroom-headed patrol officer Koji Nameko to investigate the mysterious murders of fungal and half-breed children. Their investigation drags them deep into the seedy underbelly of a war-torn city, one brimming with colonizers, criminal gangs, racial division and moral decay. In order to solve the case and unravel the truth, Hofmann must challenge her past and embrace fungal ways. What she and Nameko uncover in the midst of this frigid wasteland will chill them to the core, but will they make it through the storm alive?
Dave’s notes: This is the only entry in our group that I know anything about beforehand. I read the first chapter when I was doing my SPFBO haikus, and the book has been named a finalist in the SPFBO (the older sibling fantasy competition to SPSFC). It’s a kind of a future-noir detective story set in a world with mushroom people. I enjoyed the first chapter, but I was writing 300 haiku, so I had to move on. The author is a SFF podcaster with a lot of connections in the community, so the book made a pretty big splash when it was released earlier this year. It’s got 77 ratings even with a recent release, most of them quite strong. It is the author’s debut novel.
Blurb: In a post-cybernetic world where most have abandoned their neural enhancements, seventy-year-old Herbert Ferris clings to his outdated tech—and the troubled legacy it carries. Once a rogue hacker, Ferris now clocks in at Re/Live Corporation as a digital ecologist, crafting biomes for the popular fantasy game world, New Europa. But when a glitch starts turning players’ avatars pink, triggering an online uproar, Ferris is thrust into the heart of a spiraling corporate crisis. Ferris is ordered to clean up the mess alone. Fed up, he decides to go non-con, using his neuromod to become the perfect corporate zombie until the storm blows over. But when he reawakens, the chaos has only escalated: protesters are picketing Re/Live’s head office, his job is on the line, and, to make matters worse, an innocent schoolgirl has gone missing. Gripped by a paranoia he hasn’t felt in decades, Ferris races to uncover the truth, clashing with police, protesters, ruthless rivals, and—worst of all—his vindictive ex. Non-conscious is a darkly humorous journey of one man’s battle to reclaim his dignity and sanity in a world where the line between fantasy and reality has blurred beyond recognition.
Dave’s notes: I mean, how can you go wrong with a tentacled head in a box? This looks like a high-concept dystopian body-mod thing, which the world definitely needs more of. The fact that it includes a vengeful ex on top of the world basically ending is pretty chef’s kiss also. The author seems to have two books out, both out a while (this one since 2017), but they have one review between them, so no external hint of what I’m getting into.
Blurb: A newbie pilot with a secret, broken comms, alien artifact, viral code, empty space. What can go wrong? Jax, a freshly minted spaceship pilot had a simple job: taking a group of sick people to Rebels’ Republic space station to have their brain implants fixed while keeping her secret – secret. She had a smart plan to get it done: just some tweaking of the comms to make it look like an accident. But her ship had some surprises aboard: two healthy passengers, who weren’t who they claimed to be, a real emergency, and a piece of virally spreading rogue code. Then… came some more problems… Can a loner learn teamwork to survive and save the solar system from collapse?
Dave’s Notes: This one has some great tropey elements I’m excited to explore – newbie pilot, hidden secrets, cyberware, a viral threat, a world to save. Some great ingredients there, and we’ll have to see how they mix into a final meal. The author has four books out – three books in this series plus a prequel. This one has a pretty-standard-for-this-group-of-entries 20 ratings on Amazon.
Blurb: The future. The human race is extinct. Earth is ruled by “eltecs”, descendants of the AIs humans created before their demise. While searching for prehistoric cave paintings, two eltec explorers discover a hidden cryogenic crypt containing 23 perfectly preserved human bodies frozen inside crystal columns. As eltec society argues over who might have built the crypt and what to do with it, one of its occupants is restored to life. Human beings are no longer extinct, but, for reasons of their own, not every eltec wants to see them come back. The only living man on Earth is in terrible danger.
Dave’s Notes: A big, bold concept novel here, almost with classic Star Trek vibes, except there won’t be an over-emoting captain and redshirt crew to come study this weird culture. Flips the script a little with the extinction of humanity a foregone thing rather than a future threat, and placing the AI-people in the driver’s seat with the moral quandaries. Intriguing. A recent release with only a couple ratings. The author has 11 others which look to be mostly sci fi leaning into horror.
Blurb: Sasha Michaels has it all. She’s got the looks, some natural, some bought-and-paid for. She’s got the fame, with over one-hundred million Omniverse subscribers and a shot at breaking into the coveted Top 100. She’s got the wealth that comes with both. And she has the ultimate accessory, an even more famous husband. Alex Michaels is a HotDropper, a cybernetic corporate mercenary whose missions are streamed worldwide. But when Alex is killed on only his second mission, Sasha soon finds out that everything she thought she owned is now property of his paymasters, who invested hundreds of millions in him and intend to collect on the debt. Now she must serve as a rank-and-file trooper in the militia of the LifeWise corporation, until she pays off or she dies. Some people call it indentured service, but the troopers know it by a different name. They call it the Widow’s Tithe.
Dave’s Notes: I’m not sure what to make of this society – sounds completely bonkers and over the top – but the setup of a major social media influencer forced to do cybermercenary work against her will sounds like the beginnings of either a bloody journey of trial and redemption or a Kevin Hart movie. Cool title, hinting at a less comedic, darker vibe. The author has six books out. This one doesn’t have any ratings yet, so I’m going in with a blank slate.
Side note: The other cover I really loved from our allocation isTransference by Ian Patterson, but that ended up in the other half with the other three judges.
After participating in SPSFC twice (#1 and #3) with Daros and Kenai, and lacking a book to enter this year, I decided to try my hand at judging. I’ll be part of the Peripheral Prospectors team this year, led by Athena over at OneReadingNurse.com. Our team home will be over at Athena’s site, but I’ll be posting my reactions and reviews and anything else I think of here. I’m excited to join the team, and we’ll have more information on the team and our books in the coming days.
I’ve been looking at the list of books we’ve gotten, and as a teaser, here are the genres (as reported by the authors) for the books in our group. We currently have 31 books in our group, and they can list multiple subgenres. (Note: allocations are not finalized yet and could change.)
So, I’ve done NaNoWriMo for the past five years, and I’ve written a whole bunch during these Novembers, the majority of four books and a good chunk of Daros (my college was trying to illegitimately sack me during November 2020, so writing suffered that year).
The official NaNoWriMo organization has screwed up some things pretty hard recently. One of those was keeping creepy teen community forum leaders in place despite complaints, squelching some complaints, and then not really being open about any of it. Another was promoting a predatory fake publishing company to their users. Today, they posted a policy saying that it’s fine to use AI for your writing project, which is the opposite of the point of the event. You can write 50,000 words in seconds (at the expense of a chunk of global warming) with ChatGPT, and that isn’t special at all. They also asserted that it’s ableist and classist to criticize the use of ChatGPT, which convoluted argument has further pissed off a bunch of economically disadvantaged disabled writers who have been doing just fine.
A bunch of people are abandoning the organization for these and other issues, which is appropriate – people get to respond however they want, and there’s more than enough to justify some action.
Some others are promising to block/ban/cancel anybody who still tries to do a lot of writing in November and gets excited about doing so, which, like many overheated cancellation attempts, strikes me as an overreach. I wish we could point out the wrong in something these days without also self-righteously threatening the choices and needs of other people just trying to get by.
For my part, I’m going to leave behind the official NaNo site and no longer enter my projects or progress there. I never used it much for community or anything else, although it was fun to hit the achievements as I wrote each year. But there are plenty of word-counting sites available elsewhere. I’m still going to do a bunch of writing in November. It’s fun for me, and a good annual habit, and it’s been rewarding each year I’ve done it.
I want to read stories by people, not computers. Having an algorithm cobble together a miasma of stolen sources, math, and bullshit creates soulless fakery. It bears no resemblance to the long tradition of storytellers, from those sitting around a fire in the Stone Age to those with fingers flying over keys today, sharing their experiences and imagination with other humans.
Here’s a recap of how it went for my first attempt at selling books and games at a convention. I was at Crash City Con 2024. The registration was easy, the hosts were kind and helpful, I met cool people, and it was overall a fun experience.
In terms of how the business end went, here’s the skinny:
Books sold: 31 Games sold: 12
Total Revenue: $341
As far as direct event costs, I had the following:
Vendor space: $100 Hotel: $263 Gas to Roanoke: Maybe $18 Credit card processing: $7
Total event costs: $388
So, that gives me this:
Direct event return: $341 – $388 = $47 loss
Nearly breaking even that way. But now let’s look at cost of goods:
Cost to me of books sold: $198 Cost of games sold: Calling it zero. I have a ton of these still, and I’ve already more than made back printing costs for all five print runs, and I’m unlikely to do another print run, so each one sold is effectively pure profit for me. Just trying not to die with 2,000 games in my basement.
Not counting food or my time, because my job is this now, and I’d have eaten anyway.
Net return with goods costs: $341 – $586 = $245 loss
That’s not super sustainable, but it’s not too terrible for a learning experience, given this was mostly a trial run for doing this kind of thing more.
Lessons learned:
This particular convention had just moved to a bigger venue, and the vendor room was in a side space and pretty dead for most of it. Other sellers with more experience doing this were disappointed in their sales relative to other events. People who’d been to this one earlier said they’d had a better experience before.
I should probably find a convention that’s broader interest, not primarily RPG gaming like this one, since the books and puzzle games were only a side interest for many.
I should bring more books. I sold 7 of Daros and only had a few left. If the sales were stronger, I’d likely have run out of a couple titles.
I probably discounted the books too much. I was below the prices from other authors, and I didn’t leave myself much of a margin if people bought 3-4 books or more.
Very few people, even kids, wanted the cool stickers I printed up.
On the intangible benefits side, I got to meet some cool authors and made friends with my booth neighbors. I participated in a comically tragic author panel (the audience was nearly 100% wives of the panelists). I got to meet some new readers and spread the word about my books, even if they didn’t buy anything. The ones who bought one or two books might be back to buy more.
Most wonderfully, a reader who’s read and reviewed almost all my books tracked me down at the con and brought a stack of her paperbacks for me to sign. Once she introduced herself, I knew exactly who she was – she writes wonderful, warm reviews of all my books. So great to meet her in person. We talked about books and other stuff for 10-15 minutes.
All in all, an interesting experience, and it seems worth trying again with these lessons learned. I bought some shop and display supplies that I can use again, and the logistics I set up mostly worked.
I landed a BookBub featured deal about a month ago for my mystery novel, What Grows From the Dead. I’ll abbreviate the book as WGFTD for ease in typing from here on out. BookBub featured deals are competitive – I’ve been applying for them for five years since my first novel came out, and I only started landing them last year, despite applying with most of my books every month. This was my sixth, my second world-wide (as opposed to just non-US markets), and my first free deal (a giveaway). Because it was a deal for free books, I wasn’t sure it would be worth the hefty price tag, $712, because I wouldn’t earn any direct income from the books being claimed and downloaded.
Still, every other BookBub has either made me a positive return on book sales or come close, and they’ve all had a big response, so I decided to try it out.
Costs
I had five days I could set the book for free. I decided to use the BookBub promotion as my first-day promo and then add other book newsletter announcements afterwards. This is called “stacking” – doing announcements on successive days to keep your book being downloaded by new people, to make the most of your promo. I’ve seen a number of people recommend this, although I have no way to test if it’s better or worse than just one big announcement, or putting all your announcements the same day, but I figure I’ll listen to people smarter than I am. I set up the following announcements with the following costs:
Day
Site
Cost
1
BookBub
$712
2
FreeBooksy
$100
3
Book Adrenaline
$30
3
Book Cave
$49
Total
$891
These are all promo sites I’ve had some luck with for giveaways in the past. I also ran a set of smaller free newsletter announcements through KDROI, a Firefox plugin I bought a while ago that submits to about 30 smaller newsletters for free.
So, let’s go with an $891 total cost.
Results: Downloads
The results of my five-day free giveaway period were way beyond what I expected. I’ve done free giveaways before, promoted with FreeBooksy and other stacked promos, and I’ve had never more than about 5000 downloads, often more like 2000 or 3000. For this one, with BookBub, I had 20,000 downloads on the first day, and a little over 30,000 overall over the five days. Here’s how it looks for that one book with the others stripped out (they weren’t free, so they don’t show up here even though it says All 10 books).
To put that in context, for all my books, over five years, I had about 47,000 downloads. In five days, I got another 30,000, all of one book. Here’s how that looks on my Amazon history graph, with the blue bar at right being this five-day giveaway.
Note: The vast majority of these “units processed,” 93% of them, are free giveaways run at various times over five years. I only have about 5500 actual sales, and a good chunk of those (maybe 3000) are from $0.99 promos.
So, I definitely moved a ton of books. A crap ton, if I might be so bold. And that earned me precisely zero dollars. However, there were some other benefits to doing this. These are benefits I expected, but I had no idea what the magnitude of them would be.
Results: Page Reads
The primary way I was going to make a return on this promotion was through page reads in Kindle Unlimited. I’ve chosen to put all my books but two (my children’s book from 1998, which is traditionally published, and my promo novella, which I use as a reader magnet) in Kindle Unlimited, and it generally makes up about 2/3 of my total income from the books any given year.
The page reads for What Grows From the Dead soared as the promo got going. This has happened for me in the past with other free promos. I’m not entirely sure of the mechanism for this, but I think it’s an algorithmic response within Amazon’s system and/or with readers. My book certainly jumped to the top of the main Amazon rankings for free books (see below) and to the top of its categories (mystery/thriller, cozy mystery). So, anybody searching for a book like this (or, actually, for any book at all) probably had a much easier time finding it while it was famous from all the downloads.
Here’s what’s happened with the page reads. I included a good chunk of June to show a before and after. The teal blue is the promoted book. The growth in page reads starts up on June 28th (the first day of the giveaway) and then peaks from July 2-8, and then starts to drift down.
There’s a little bit of read-through to my other books as well, although not a ton, which you can see if I take out WGFTD:
The book that gets the clearest boost is Got Trouble, in red on the bottom graph, which makes sense – it’s the closest match in genre to WGFTD, so the next logical one of my books to read. I think it’s fair to say that nearly all of my other books (epic fantasy and sci fi) do a little better following the Jun 28 promo.
Results: Rankings
When you do a promoted free giveaway, you’re looking for a jump in rankings. WGFTD got that, reaching as high as the #2 overall free book on Amazon, and the top mystery and cozy mystery, a status that lasted for a couple of days. Once your book is no longer free, it blinks back to the paid book rankings, which don’t include all the free downloads, so your sales rank plummets back to about where it was before the promotion, maybe boosted a bit from follow-on sales after the promotion from recommendations or other readers who notice it.
However, the Sales Ranks listed on the book’s public-facing Amazon page aren’t the whole story. On your Author Central dashboard, you can go to the Reports + Marketing tab and see your book’s sales rank history. This is clearly some kind of amalgamation between free and paid sales, plus maybe KU page reads, because it doesn’t have a sharp drop-off after the book switches back to paid. So, it’s a kind of overall ranking, although I have no idea what the math behind it is. Here’s what WGFTD’s sales rank looks like over the past four months since publication:
You can see the clear and sustained spike at the right side as the promo begins, staying high for a while afterward.
One problem with these graphs is that they don’t have a consistent Y axis scale, so it can be hard to compare one book to another. WGFTD has a broad scale, going to 1.25 million at the bottom. You can see a bit of a response following the June 28th promo in the rankings of my thriller, Got Trouble, but note this graph only goes down to 1 million at the base, so it’s a bit more stretched out than the previous one.
None of my other books show a clear June 28th inflection, so the carryover ranking effect for them is likely small, maybe within the noise of individual sales for those books. That’s what I think those sharp peaks are on the graphs – individual sales, or maybe page-read clusters, that peak and then get smoothed back to baseline.
One thing to note here is that I haven’t promoted these two mystery/thriller books in many other ways this year. I’ve done essentially no promo for Got Trouble, and I’ve done a GoodReads giveaway (which seems to have had no effect on sales rank or on much else) and a small LibraryThing giveaway for WGFTD earlier this year, plus some promo for the release on March 9th, but no ads or anything else. So, whatever’s happening on the right end of these ranking graphs is almost certainly from the BookBub free promo.
Results: Sales
There was a little bit of sales activity for the book during and following the giveaway, probably in response to the high ranking, or maybe some word-of-mouth from people who read it right away. As you can see below, where WGFTDis yellow, I only had one sale in June prior to the promo, and afterward, I have 16, two of them paperbacks that were bought during the promo itself. This isn’t a huge return cash-wise, as I only make about $2.75 per book sold, but it’s definitely a bump. Call it $40-45.
Results: Ratings and Reviews
The other big boost from having so many books out there is that people actually read them and offer reviews. This isn’t a cash return on my promo investment, but I think it’s still important. I should have made better notes, but I think WGFTD was at about 35 ratings on Amazon before the promo with maybe 15 written reviews. On Goodreads, you can go back and track those stats on your author dashboard, but they don’t match the page exactly, and it’s hard to know why. I think I had about 30 ratings on GoodReads and 25 reviews.
As of right now, I’m at 334 ratings, 29 written reviews on Amazon, and 226 ratings, 38 reviews on Goodreads.
So, if we’re willing to assign all of these new ratings to the promo, which is probably not exactly true but is mostly true, it looks like this:
Site & Type
Before promo
After promo
Change
Amazon ratings
35(?)
334
+299
Amazon reviews
15(?)
29
+14
Goodreads ratings
35(?)
226
+181
Goodreads reviews
25(?)
38
+13
So, there’s been a tremendous increase in ratings on both platforms and a smaller but still significant increase in written reviews, both of which offer reader testimony as to the book’s quality. The readers you reach in a free giveaway like this aren’t likely to be as attuned to your work as the fans who find your books as they come out, so you’d expect the ratings to drop with this wider, less die-hard audience. That happened a bit, although not by a lot – WGFTD was about a 4.6 on each platform before the promo, and it’s now down around 4.5 on each. Interestingly, most of the new responses were ratings-only, not written, which is different from the readers I generally attract, who are more likely to write a review when they rate.
As a bottom line, in under three weeks, WGFTD has now exceeded the number of ratings for my most popular book, the epic fantasy detective story Flames Over Frosthelm that’s been out since 2019.
Cost-Benefit Analysis
As I’ve shown above, I have some degree of economic return on my investment in this promo from page reads and increased sales. I also have intangible returns in the form of higher sales rank and more visibility on Amazon, more ratings and reviews, and more readers who’ve now experienced one of my books and might get a nudge when I release another (or, if I’m lucky, might follow me and eagerly await a next release). It’s very hard to put a dollar value on those intangible returns, so let’s skip that and see how the world of cold, hard cash looks.
To do that, I’m going to attempt to figure out what my baseline book income was before the promo. Using KDP’s Royalties Estimator, that looked like this for about three weeks prior to the promo:
That averages out to about $6.94 per day, composed of sales and KU page reads.
After the promo, it looks like this:
That averages out to about $37.17 per day, with the majority of it being KU page reads of WGFTD.
If I subtract out the $6.94 per day baseline and multiply by 22 days since the promo started, I get $30.23 x 22 = $665.08.
By that math, I’ve lost $891 – $665 or $226 on the promo. A net loss. However, the revenue hasn’t stopped – I’ll bet my page reads stay elevated for a bit longer, although it’s hard to know how long. That will help close the gap, as will sales from word-of-mouth recommendations or the higher sales rank I now enjoy.
Also, the intangibles – the sales rank, the visibility, the (I hope) new fans, the glut of new ratings and reviews – all of those are things I’d gladly have paid a couple hundred bucks pursuing. So, I’m going to call this a clear win, and I’d do it again in a heartbeat.
